Analytics Dashboard
Data driven analytics dashboard transforming networking into measurable growth.
problem
As Tapt’s digital business card platform grew, the original analytics were no longer enough. Early insights only showed how many contacts an individual card holder collected. Once larger companies began using the platform, it became clear that more advanced data was needed. Businesses wanted to see patterns across entire teams, understand where leads were coming from, and track how prospects were engaging with digital profiles.
solution
I designed a new analytics dashboard within the Tapt admin platform that gave businesses access to richer, easy to understand insights. The dashboard revealed key performance data such as which employees were generating the most leads, what channels those leads were sourced from, and how potential contacts interacted with profiles. By turning raw data into clear visual stories, the dashboard empowered companies to refine their networking strategy with confidence and precision.
Examples of some of the analytics designs.
Example of the analytics dashboard in use.
